An email I just sent to an online retailer:

“Tonight, I tried to place an order for the above item (priced $121.96) on your website. When I hit the “Add to Cart” button, I was directed to a page that read, “There are currently no items in your cart.” So I went back, created an account, launched from my new account page to the item, hit “Add to Cart” and it directed me back to the same page that read, “There are currently no items in your cart.” Unshaken, I returned to my account page, changed the quantity to 10 (for a new order total of $1,219.60) and hit the “Add to Cart” button. I was directed to a page that read, “There are currently no items in your cart.”

At that point, I copied the description of the item from your website, went to Google and searched it, and found the same item at Staples for $69.99 with free shipping.

So I don’t have a complaint at all. If your website worked properly, I would have purchased from you and paid a lot more. Instead, you made me a smarter shopper. Thanks!”

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